資料紹介
Why Care Social Media for Viral Marketing?
Social Marketing with Social Application
Social Agency: Social Media Marketing Visionary
Social Agency’s SpredFast Platform
SpredFast’s Features and Benefits
Cast Study: Belo Corp.
Screenshots: How SpredFast works on Social Media?
Do You Have Any Questions?
資料の原本内容
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Social Agency, Inc
February, 2009
Social Agency:
Social Marketing and SpredFast
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Why Care Social Media for Viral Marketing?
Youths have made online social activities a “lifestyle” while adults are engaging in more social activities on social media (Facebook, My Space, Bebo, Orkut, etc.)
41% of all youths visit a social networking site daily
(Forrester Research, “Social Technographics”, 04/2007)
Social Marketing with Social Application
Social application allows more user interactivity and increases the probability of viral adoption, customer loyalty and brand awareness.
(Forrester Research, “Facebook Offers a Ready-Made Marketing Platform”, 12/2007)
Listening
Understand how consumers approach social media and technology
E.g. Earnst and Young Careers, Profile research
Speaking
Create an emotional attachment: advertising based on network
E.g. Sponsored groups (Jeep, Apple), Advertisement
Energizing
Excite your biggest fans: word of mouth
E.g. Victoria’s PINK, Applications
Supporting
Peer-to-peer support
E.g. Customer created groups
Embracing
Members become contributors
E.g. Sponsored groups
Social Agency: Social Media Marketing Visionary
We helps our clients develop and implement a coherent set of actions aimed at taking advantage of social media (SM) and viral marketing.
We provide:
Help you understand market opportunity, competitive assessment and how to approach rolling out a social media program
Strategic assessments
Social marketing roadmaps
Gap analysis
Competitive analysis
Design, develop and implement SM marketing solutions using both our proprietary technology, SpredFast product suite, and third-party point solutions
Social applications
Widgets
Micro sites
Help you properly manage your SM marketing programs by using our social marketing knowledge, analytics & insights, creative and technical skills
PR Blogging
Social network embedding
Forum moderation
User-generated content management
1. SM Consulting Service
2. SM Marketing Tools
3. SM Management Service
Social Agency’s SpredFast Platform
SpredFast platform provides configurable applications that enable clients to easily extend their brand reach and customer loyalty
SpredFast
Select and Configure Social App
Select and configure an application from the application library
Publish and Deploy
Select the social networks to publish and deploy the application(s)
Monetize
Brand or select criteria for targeted advertising
Usage Reporting & Tracking
View detailed analytics on your application’s virality
Applications can be quickly deployed across multiple social media allowing for faster/increased customer reach
You will get insight into the social graph of users and interactions
SpredFast’s Features and Benefits
Listening
Understand how consumers approach social media and technology
Speaking
Create an emotional attachment: advertising based on network
Energizing
Excite your biggest fans: word of mouth
Supporting
Peer-to-peer support
Embracing
Members become contributors
Publisher interface
Profile box
Application bookmark
Application directory entry
Notifications of behaviours in feeds & wall
Invite friends
Accept user info
User privacy
Metrics module
Admin interface & controls
Cross-platform functionality (Facebook, MySpace, Bebo, Orkut, Hi5, WordPress, LinkedIn (must apply))
Base Functionality
Base functionality
Ad engine
RSS content feed
Forum (integration with existing forum)
Wall
App user pics
User-generated groups
Ratings & reviews
Quizzes
Multimedia: Video, Podcasts, Photos
Basic App
Enhancements
Contests
Users vote, Submission of ideas, Other Apps.
Scheduler / Events
Users personalize schedule, Printable schedule
Etc.
Your Accomplishments
Cast Study: Belo Corp.
SpredFast’s webisode solution is allowing Belo to have a single administration interface for all point solutions – content management, website, social apps and widgets.
Website
Social Media
Widgets
Listening,
Speaking, Energizing,
Supporting,
Embracing
SpredFast
Screenshots: How SpredFast works on Social...
